Digipak

My digipak will between 4 and 6 sides, including front cover, reverse cover, spine and disk impression.
Digipak is a style  CD or DVD packaging used to promote a paticular artist.

Conventions of a digipak:

A digipak is a promoting technique that can be used to contain the the music video disk, however the main purpose is to promote the music video its supposed to be a main factor of catching the audiences attention, its also a first impression if youve never really heard of the artist you can get the feel of what their music taste and personality is by looking at it e.g. comparing katy perry's cd albulm/digipak hers is very bright and colourful it represents and implies a happy pop type of genre:



the type of audience who would go for this type of music would be mainly teenage girls as noticed theres no explicit warning lyrics sign on this albulm so all ages can listen / purchase this album  compared to an album from an artist such as Dr Dre as this displays an animation of a canibus plant which may be offensive to some people and not suitible for younger people as it may  set a bad example/ hypodermic syringe model  it injects images into the passive audience it also has a warning explict lyric content badge which again narrows down the audience type so they must be a responsible age as it doesnt state what age but its most likely that if a teenager (who this type of music is actully aimed at  most likely 16+ teenage boys) may need a parent/ gaurdian to purchase this item anyway, so it works ina very differnt way to katy perrys albulm it almost detters some types of audience away from it to narrow it down to a certain type of audience:


I have been looking at the 3 seperate artists album covers to take ideas and see how i can merge all ideas together to create our digipak cover.
The first artist i looked at was B.O.Bs album cover;

As you can see again this cover shows an explicit lyrics print on it, and in our song their is some lanuage which some people may find offensive so this is an idea we could take on board, his album cover however is very bold and eye catching alot is going on but the main /center of our attraction goes straight to b.o.b which again hes the main artist in our song so we could make him stand out the most.

The following is a Hailey Williams albulm cover:

This album brings out a slightly estranged kind of image, its a mix between gothic/punk and teenage pop rock , it shows a bold statement thought the bright red couch stands out infront of the dusky tinted background, almost messing  around like teenagers would, (as you would never put a sofa outside it shows a teenagers troublesome side.)

The next album cover i looked at was Eminems as he makes differnt styles in his music he makes funny songs quite up beat rythms :

 he demonstrates a stereotypical them of the male gaze seeing women as sex objects:

 he also does typical gangster themed rap songs:


and moving personal sad rap songs so it was quite confusing which sort of style to go for.
But considering our song choice has a more emotinal personal theme i think we should take ideas from the nearest album cover above as it does display  the angry deep personal seroius side to eminem and his verse in our song choice is the most powerful and emotional one so it wouldnt set the theme if we chose a type a style from the two examples from the top as it does go with the theme.

So our design will be quite bold  but i like the idea of using the red contrast writing against the dusky grey colouring as it creates an effective appeal it attracts the audiences attention.