Wednesday, 2 November 2011
Digipak
My digipak will between 4 and 6 sides, including front cover, reverse cover, spine and disk impression.
Digipak is a style CD or DVD packaging used to promote a paticular artist.
Conventions of a digipak:
A digipak is a promoting technique that can be used to contain the the music video disk, however the main purpose is to promote the music video its supposed to be a main factor of catching the audiences attention, its also a first impression if youve never really heard of the artist you can get the feel of what their music taste and personality is by looking at it e.g. comparing katy perry's cd albulm/digipak hers is very bright and colourful it represents and implies a happy pop type of genre:
the type of audience who would go for this type of music would be mainly teenage girls as noticed theres no explicit warning lyrics sign on this albulm so all ages can listen / purchase this album compared to an album from an artist such as Dr Dre as this displays an animation of a canibus plant which may be offensive to some people and not suitible for younger people as it may set a bad example/ hypodermic syringe model it injects images into the passive audience it also has a warning explict lyric content badge which again narrows down the audience type so they must be a responsible age as it doesnt state what age but its most likely that if a teenager (who this type of music is actully aimed at most likely 16+ teenage boys) may need a parent/ gaurdian to purchase this item anyway, so it works ina very differnt way to katy perrys albulm it almost detters some types of audience away from it to narrow it down to a certain type of audience:
I have been looking at the 3 seperate artists album covers to take ideas and see how i can merge all ideas together to create our digipak cover.
The first artist i looked at was B.O.Bs album cover;
As you can see again this cover shows an explicit lyrics print on it, and in our song their is some lanuage which some people may find offensive so this is an idea we could take on board, his album cover however is very bold and eye catching alot is going on but the main /center of our attraction goes straight to b.o.b which again hes the main artist in our song so we could make him stand out the most.
The following is a Hailey Williams albulm cover:
This album brings out a slightly estranged kind of image, its a mix between gothic/punk and teenage pop rock , it shows a bold statement thought the bright red couch stands out infront of the dusky tinted background, almost messing around like teenagers would, (as you would never put a sofa outside it shows a teenagers troublesome side.)
The next album cover i looked at was Eminems as he makes differnt styles in his music he makes funny songs quite up beat rythms :
he demonstrates a stereotypical them of the male gaze seeing women as sex objects:
he also does typical gangster themed rap songs:
and moving personal sad rap songs so it was quite confusing which sort of style to go for.
But considering our song choice has a more emotinal personal theme i think we should take ideas from the nearest album cover above as it does display the angry deep personal seroius side to eminem and his verse in our song choice is the most powerful and emotional one so it wouldnt set the theme if we chose a type a style from the two examples from the top as it does go with the theme.
So our design will be quite bold but i like the idea of using the red contrast writing against the dusky grey colouring as it creates an effective appeal it attracts the audiences attention.
Digipak is a style CD or DVD packaging used to promote a paticular artist.
Conventions of a digipak:
A digipak is a promoting technique that can be used to contain the the music video disk, however the main purpose is to promote the music video its supposed to be a main factor of catching the audiences attention, its also a first impression if youve never really heard of the artist you can get the feel of what their music taste and personality is by looking at it e.g. comparing katy perry's cd albulm/digipak hers is very bright and colourful it represents and implies a happy pop type of genre:
the type of audience who would go for this type of music would be mainly teenage girls as noticed theres no explicit warning lyrics sign on this albulm so all ages can listen / purchase this album compared to an album from an artist such as Dr Dre as this displays an animation of a canibus plant which may be offensive to some people and not suitible for younger people as it may set a bad example/ hypodermic syringe model it injects images into the passive audience it also has a warning explict lyric content badge which again narrows down the audience type so they must be a responsible age as it doesnt state what age but its most likely that if a teenager (who this type of music is actully aimed at most likely 16+ teenage boys) may need a parent/ gaurdian to purchase this item anyway, so it works ina very differnt way to katy perrys albulm it almost detters some types of audience away from it to narrow it down to a certain type of audience:
I have been looking at the 3 seperate artists album covers to take ideas and see how i can merge all ideas together to create our digipak cover.
The first artist i looked at was B.O.Bs album cover;
As you can see again this cover shows an explicit lyrics print on it, and in our song their is some lanuage which some people may find offensive so this is an idea we could take on board, his album cover however is very bold and eye catching alot is going on but the main /center of our attraction goes straight to b.o.b which again hes the main artist in our song so we could make him stand out the most.
The following is a Hailey Williams albulm cover:
This album brings out a slightly estranged kind of image, its a mix between gothic/punk and teenage pop rock , it shows a bold statement thought the bright red couch stands out infront of the dusky tinted background, almost messing around like teenagers would, (as you would never put a sofa outside it shows a teenagers troublesome side.)
The next album cover i looked at was Eminems as he makes differnt styles in his music he makes funny songs quite up beat rythms :
he demonstrates a stereotypical them of the male gaze seeing women as sex objects:
he also does typical gangster themed rap songs:
and moving personal sad rap songs so it was quite confusing which sort of style to go for.
But considering our song choice has a more emotinal personal theme i think we should take ideas from the nearest album cover above as it does display the angry deep personal seroius side to eminem and his verse in our song choice is the most powerful and emotional one so it wouldnt set the theme if we chose a type a style from the two examples from the top as it does go with the theme.
So our design will be quite bold but i like the idea of using the red contrast writing against the dusky grey colouring as it creates an effective appeal it attracts the audiences attention.
Tuesday, 1 November 2011
Cast and roles
Cast:
Ash Scott: Eminem- he is to perform a rap verse in a strong , aggressive tone , but also a confident accomplishing way to show hes done well for himself .
Gideon: B.O.B- he is to perform rapping verses and to act some parts of story lines such as establishing rough area of towns where he has lived this is to show his deprived life et c.
Kate: Haley Williams- is to perform the chorus we haven't really used and story lines for Kate.
Chelsea: Eminem s mother- to act out disturbing scenes of a mother loosing self control and affecting he son, by drinking excessivelly to avoid her problems but show she has but a huge burden on he vunrable young son.
Tom: Younger Eminem- this character is to gain empathy from the audience but also to explain why Eminem so angry about his past, (to establish the story lines).
group of teens: was a gang of bullies from Gideon past- they were to imply the violence he had endured before and the toughness of getting to where he is now its to imply the full moral of the story which is to suggest the theme of people who have a hard time can make it if they try its a song which describes hope.
Ash Scott: Eminem- he is to perform a rap verse in a strong , aggressive tone , but also a confident accomplishing way to show hes done well for himself .
Gideon: B.O.B- he is to perform rapping verses and to act some parts of story lines such as establishing rough area of towns where he has lived this is to show his deprived life et c.
Kate: Haley Williams- is to perform the chorus we haven't really used and story lines for Kate.
Chelsea: Eminem s mother- to act out disturbing scenes of a mother loosing self control and affecting he son, by drinking excessivelly to avoid her problems but show she has but a huge burden on he vunrable young son.
Tom: Younger Eminem- this character is to gain empathy from the audience but also to explain why Eminem so angry about his past, (to establish the story lines).
group of teens: was a gang of bullies from Gideon past- they were to imply the violence he had endured before and the toughness of getting to where he is now its to imply the full moral of the story which is to suggest the theme of people who have a hard time can make it if they try its a song which describes hope.
More process of the editing
We have filmed all of our performers on the green screen this has been very useful as we can use the adobe premier pro to edit the screen shots and fit in throughout the music video we have been able to do al sorts of effects such as placing ash on top of the story line shots this gives the impression to the audience that hes describing his past and come across as a more aggressive tone to the verse:
Another use have found for the green screen is the background format we can use picture from the web such as the shooting star image directly below and then place the performers infront of this background which then turns out like below the blank shooting star.
Editing progress
At the moment the whole song is covered with video footage and different types of shots, we have used overall 5 main characters two of which are just actors in the storyline shots and the other three are both performers and actors in the storyline shots.
The shot below is an example of the female actress playing Eminem's incapable mother, we have shown this by showing her drinking excessively throughout the video, the affect we have used to show the audience that this is representing the past is the black and white effect we have used throughout the process of using adobe premier pro for the whole video.
The shot below is an example of the female actress playing Eminem's incapable mother, we have shown this by showing her drinking excessively throughout the video, the affect we have used to show the audience that this is representing the past is the black and white effect we have used throughout the process of using adobe premier pro for the whole video.
Permission of the song confirmed ?
We sent an email to the official B.O.B website, asking for permission to use their song, this is to ensure we don't breach copyright.
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