In this RNB video ( smack that by Eminem and Akon) it glamourizes crime by creating a glamourous appeal to akon been a convict on the run, it also represtents women in a stereotypical way the 'male gaze' where women are presented in a certain way just to appeal men theyve done this very blunty as this music video is based in s strip club. They have used shots of the performers and they have created a storyline of the strip club and finding a certain girl they use the shot of the performer to cutway too. The music video doesnt start striaght away with the song there is a 37 second intro story plot that is used to show the audience what is happening it also is a good technique to get their attention. The costume is ganster style for the men they are dressed either smart black suits or like eminem typical baggy shirts and some form of bling which is very obvious, where as the women are seen with as little as possible to create the sexy appeal (male gaze towards men). the make up used is on the women this is again to make them look beautiful and sexy ( male gaze). the lighting is supposed to be set at night time so the lights in the club are very dim this could of been to create a stereotypical seady theme to a strip club.